* Jewelpet is a toy line created in January 2008 as a joint venture between Sanrio and the toy division of video game giant Sega. Ruby is a Jewelpet, a creature whose eyes are jewels, living in the magical world of Jewel Land. In order to find a partner, Ruby travels to the human world and meets Sakura Akari . The two form a pact to compete together in a magic contest being held in Jewel Land. ~ translated and adapted from official site by Cranston
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